COMPETITIVE DYNAMICS OF MARKET ENTRY: SCALE AND SURVIVAL

Competitive Dynamics of Market Entry: Scale and Survival

Market entry is the essence of strategy and is largely viewed as a dichotomous event: entry or no entry.What has not been acknowledged is the uniqueness of each market entry.Our study highlights the scale of market entry in the context of multipoint competition.We assert that entry scale Insurance varies based on the risk of market incumbent retali

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Access to medicines during the coronavirus (COVID-19) epidemic

The SARS-CoV-2 coronavirus, which causes a disease called COVID-19, was discovered in late December 2019.A few months later, the World Health Organization (WHO), has declared a pandemic state related to the new virus.The symptoms of COVID-19 may vary, but in severe cases people with this disease can get pneumonia and multi-organ failure.Countries a

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